The Strategy Gallery, created in 2001, is BCG's online "metaphor engine." It is a Web-based interactive collection of more than 250 cognitive metaphors that foster strategic and innovative thinking by making ideas from the world outside business useful for the business strategist. The approach is based on the belief in the power of metaphor to unlock valuable insights.
Through research in nonbusiness domains, such as evolutionary biology, history, philosophy, and anthropology, the Gallery staff assembles examples of breakthrough thinking regarding strategic dynamics and outcomes. This multidisciplinary approach lets us see familiar issues with "a new set of eyes" and generate new frameworks for thinking about business strategy.
Although the materials in the Gallery do not purport to provide solutions that can be applied specifically to consulting assignments, they do provide inspiration and a point of departure for thinking about larger strategic issues.
Looking at the Strategy Gallery, the impossible seems possible if we forget the conventional way of thinking about space, time, attacks, literature, business, and strategy. The Strategy Gallery also helps clients see their businesses from different angles, ask new questions, and recognize opportunities they might not have seen before. If you are a client of BCG and you are interested in using the Gallery, please visit Our Services or contact the Strategy Gallery.
